Kerry Symonds

Kerry joined Blue Line after more than thirteen years of operating experience at the Hewlett-Packard Company in the heart of Silicon Valley. During her tenure at HP, Kerry held positions in business development, demand generation, corporate affairs, marketing communications, product development and program management.

Most recently, Kerry has worked in HP's online store, HP Direct, building, launching and running interactive marketing programs designed to increase web traffic and drive sales while continuously improving ROI. In this role, Kerry was responsible for scaling HP's online display advertising presence, using traditional and new models to purchase media and track campaign performance. Kerry also managed HP's comparison shopping program, growing HP's web traffic and sales with partners like Google, Bing and PriceGrabber. She has managed strategic partnerships with key vendors throughout her career. 

Prior to her tenure at HP Direct, Kerry spent four years in HP Corporate Affairs where she led the product grant strategy for all U.S.-based philanthropy programs. Kerry facilitated strategic alignment between HP philanthropy and a variety of business units, ensuring that HP’s leading product solutions were available to recipient schools and non-profit organizations. She was responsible for cross-functional operations planning across marketing, sales and supply chain organizations. 

Prior to HP, Kerry worked for four years in Washington DC in a range of communications and spokesperson positions for organizations such as the White House Conference on Small Business, the Democratic Congressional Campaign Committee, The Clinton/Gore Campaign and the Presidential Inaugural Committee. 

Kerry holds an undergraduate degree from Bates College and an MBA from Cornell University's Johnson Graduate School of Management.  She lives in Silicon Valley with her husband and two children.